What to do if your home won’t sell
It’s a seller’s market in much of the US right now, but that doesn’t mean your home is guaranteed to sell right off the bat. You should be prepared for anything when putting your home on the market, and that includes the possibility that you might not receive any offers. What to do then? Here are four tips to help get your home sold if the buyers haven’t come knocking.
Sometimes the only thing required for your home to sell is patience. Even in a hot real estate market, it may take some time for the right buyer to come along. This is especially true if you live in a small community, have a high list price or possess a unique home. Just because you’re patient doesn’t mean you should sit on your hands, however. Continue to look for ways to improve your home’s presentation and marketing using the tips below and evaluate the feedback you receive from potential buyers to improve your sale’s chances.
Re-evaluate your price
Sometimes, the least desirable way of selling your home is also the most effective: cutting your price. Even in a strong seller’s market, there’s always a limit on how much you can ask for your home. You and your real estate agent should be periodically assessing your home’s competition and pricing your home competitively. If advisable, cutting your price not only makes your home more attractive to interested buyers, it may also put your home within the budget of buyers who had previously not considered it.
Upgrade your home
You may not be eager to put in the money and effort to upgrade a home you’re selling, but sometime it’s necessary to make a sale. Even if you price your home low enough to account for any upgrades that need to be made, buyers may simply prefer to pay more for the ease and peace of mind of a home that already has what they want. Your real estate agent should be able to advise you on any additions or improvements your home needs and how best to accomplish them. With any luck, it may take just a few minor additions and fixups to attract your ideal buyer.
Spruce up your web listing
With all the concern you’re paying to the appearance of your house, it’s easy to forget that your home’s first impression is probably happening elsewhere: the web. Some 90% of homebuyers start their search online, and if your home shows poorly there, they may never bother to take a look in person. Using unattractive photos of your home – or few or no photos – can be especially damaging. Ensure your home receives professional-quality photography once it’s been cleaned and decluttered to show its best, and update the photos as needed. You’ll also want to ensure your home has a complete and compelling description wherever it is advertised.
Home selling can be a tricky art, but if you follow the advice above, you can give yourself the best chance of making a quicker sale and moving on to the next stage of your journey.